2027 Korea Grand Sale

The “Korea Grand Sale” is Korea’s flagship tourism Festival for international visitors, combining shopping, culture, and tourism. It is held to encourage visits to Korea during winter, the tourism off-season. It offers international tourists a wide range of benefits for visiting Korea across sectors including flights and transportation, shopping, accommodation, food and beverages, beauty and health, experiences, and convenience services.
This year in particular, “gastronomy” has been selected as the special theme, with various promotions and experience programs offering firsthand encounters with Korean food culture. Through special experiences exploring Korea’s diverse flavors and food culture, visitors can discover new attractions of traveling in Korea. The Myeongdong Welcome Center provides tourism convenience services for international visitors, along with information on various event benefits, including a dedicated Korea Grand Sale coupon book. It also offers visitors special enjoyment through participatory events and giveaways of various souvenirs.
More information about the “Korea Grand Sale” is available on its official website and the Visit Korea Committee’s social media accounts.

1. Welcome Center
- Dates: 2026/12/23 (Wed)~2027/2/13 (Sat), for 53 days / Daily 11:00~20:00
- Location: Floor 1 lobby, Noon Square, Myeongdong, Seoul
- Activities: Event introductions and shopping tourism information / Experience programs / Programs linked to local businesses (receipt rewards, etc.) / Lucky draw events / Promotion of participating companies’ benefits, etc.

2. Mobile Welcome Center
- Dates: Operating periods vary by region
- Regions: Scheduled to tour nationwide, including Gangwon and Gyeongnam
- Activities: Experience programs / Programs linked to local businesses (receipt rewards, etc.) / Lucky draw events, etc.

3. Special Promotions
- Dates: From mid-2026/10~ / Dates vary by promotion
- Details: Discounts from popular Korean brands across various sectors, including airlines, OTAs, and shopping